Embrace Virtues creates gifts to encourage and develop positive character traits within their children – qualities such as respect, kindness…

Embrace Virtues began as a community project to support parents with the character development of their baby during the first year of life.

“And so a little seed was planted…” This seed has been gently tended by the passionate persistence of Di James and watered and fertilized by her talented and dedicated team.

That little seed has now flourished into a big vision with lots of beautiful gifts and products to support families to develop character strengths within themselves and their children, and to nurture their family values.